Project: MultiMedia HealthCare MMHC
For more than two decades, MultiMedia HealthCare (MMHC) has provided healthcare professionals with medical communications products to inform, inspire and challenge their approach to patient care. MMHC, a wholly-owned subsidiary of STM Communications, LLC, has become a dynamic resource for healthcare professionals in the fields of wound care, podiatry, dermatology, interventional cardiology, electrophysiology, vascular disease, long-term care, managed care, diabetes, arthritis, and specialized primary care.
Following a comprehensive review of the company’s eMedia products and opportunities, MMHC engaged CounterPartMedia to help develop and implement its interactive strategy. This includes development of an eMedia sales training program, technology review and upgrades, and product development.